Is your brand looking stale?

Is your brand looking stale?

New year, new you. With the passing of another year, this is a great time to reflect on the last year and set goals for the coming year. As a business, we often gauge our success based on fiscal revenue or growth. Did we meet our sales goals? How much growth have we...
What makes a good logo?

What makes a good logo?

Your logo is the foundation and center-piece of your brand. It is an investment that you can have for a lifetime. Nailing this important foundational piece is critical. The font(s), symbol, layout, color(s) and tone tell your consumers a lot about your brand. It can...