Is your brand looking stale?

Is your brand looking stale?

New year, new you. With the passing of another year, this is a great time to reflect on the last year and set goals for the coming year. As a business, we often gauge our success based on fiscal revenue or growth. Did we meet our sales goals? How much growth have we...
What makes a good logo?

What makes a good logo?

Your logo is the foundation and center-piece of your brand. It is an investment that you can have for a lifetime. Nailing this important foundational piece is critical. The font(s), symbol, layout, color(s) and tone tell your consumers a lot about your brand. It can...
Pro tips for young design professionals

Pro tips for young design professionals

Are you a budding designer to be? I vividly remembering being one! Despite being determined and willing to hustle, landing my first job was not an easy task. Looking back I wish I had a mentor give me some simple tips, that may have made it easier to succeed. Here are...
Making it in the “big” city; Seattle.

Making it in the “big” city; Seattle.

How did I go from budding artist to full time independent business owner boss girl? It took time, sweat equity, and a constant drive to be the best version of myself. Growing up, I always enjoyed drawing and painting my friends, household objects, flowers and animals...