Acronym Logo Meanings that Will Surprise You

Acronym Logo Meanings that Will Surprise You

Recognize any of these logos? Of course you do—they’re some of the most well-known brands in the world. Many of them are household names but what do they all have in common though? They’re all logos for companies whose name is an acronym, and they’re all logos with...
10 Tips for Selling Like a Pro

10 Tips for Selling Like a Pro

I recently did a speaking engagement for Western Washington University’s Entrepreneurship and Innovation class. I am honored to give back to my alumni in such a way and would like to share some of those takeaways. Understanding your marketing and sales funnel is very...
8 Foundational Steps to Starting a Business

8 Foundational Steps to Starting a Business

When I got my business license many years ago, I wish my college would have made this apart of their curriculum, or someone would have mentored me or taught me this. Instead, like many entrepreneurs, I learned on the fly with lots of trial and error and it took...
Designer’s Curse

Designer’s Curse

Sitting at a restaurant table, glancing over the menu, trying to focus on what to eat and I’m completely distracted by the eatery’s font choices and the severe typography hierarchy issues. Strolling past store fronts, all the while judging the logos on their signs...
Is your brand looking stale?

Is your brand looking stale?

New year, new you. With the passing of another year, this is a great time to reflect on the last year and set goals for the coming year. As a business, we often gauge our success based on fiscal revenue or growth. Did we meet our sales goals? How much growth have we...