Empowerment

Is a Script Logo Right for Your Brand?

April 11, 2022

Amber smiling at table on tablet with coffeeRemember when you were a kid and you first learned how to write in cursive or read script? You probably practiced your “autograph” countless times before you found a style that you liked. Nowadays many schools don’t require children to learn this, but that doesn’t mean it’s gone out of style completely.

There’s a plethora of “script” style logos out there doing quite well for their respective brands. Cursive writing has been around since the 16th century–it was designed to make writing more efficient by hand and more aesthetically pleasing on paper. A script logo is one using a font that looks like it was hand written in a cursive style.

How do you know if a script style logo is right for your brand? Is there a right or wrong way to useĀ  script in your branding?

When a client comes to Amber Design and a script style logo finds itself on the sketch pad its usually due to a combination of things; the type of business it is, the personality of the client and/or brand, the target audience, and if the client simply prefers that style. We always do our due diligence by checking out the competition so we can give the best possible advice and guidance for selecting the style of logo that’s most likely to draw in potential customers.

For example: if you look at our portfolio, there’s several tech and logistics companies we’ve done logos for, and none of them are script-style because this isn’t commonly seen and wouldn’t position those brands effectively among their peers and competition. However there are some brands, such as SpadyBud and Craftsman Plumbing, two clients who wanted a more personal and crafted look to their logo, which was why they went with the script style:

craftsman plumbing logo and spade bud logo

As with any logo style, there are some basic ground rules to using script for a logo or your brand identity:

Industries – some businesses are better suited for script logos than others. You tend to see them more in the following:

  • Food & beverage
  • Health & Wellness
  • Beauty
  • Hospitality
  • Tattoo & Piercing
  • Luxury and “retro” style brands/businesses

When/how to use:

  • Adding character
  • Add visual appeal
  • For Display text on a logo or headline/title
  • For shorter words

When not to use:

  • Long-form text or paragraphs
  • Multiple script styles on the same page/within the same brand
  • For important rules or instructions
  • In Small sizes

 

Check out the extensive list below showcasing famous household names with script logos done right!

Ben Bridge

ben bridge logo

Buick

Buick logo

Ball

ball logo

Barbie

barbie logo

Boots

boots logo

Budweiser

Budweiser logo

Cabela’s

cabala logo

Cadbury

cadbury

Cadillac

Cadillac

Campbell’s

campbell

Cartier

cartier logo

Champion

champion logo

Coca Cola

Coca Cola logo

Coors

coors logo

Craftsman Plumbing

craftsman plumbing logo

Disney

disney logo

Dodgers

dodgers logo

Eddie Bauer

Eddie Bauer logo

Esquire

esquire logo

Fender

fender logo

Ford

ford logo

GE

GE logo

Hallmark

hallmark logo

Harley Davidson

Harley Davidson logo

Harrod’s

harrods logo

Holiday Inn

holiday inn logo

Imperial

imperial logo

Instagram (are you following us on IG yet??

instagram logo

Ivar’s

ivars logo

John Hancock

John Hancock logo

Johnson-Johnson

Johnson & Johnson logo

Kellogg’s

kellogs logo

Kleenex

kleenex logo

Leica

Leica logo

Marshall

marshall logo

Met’s

mets logo

Michael’s

michaels logo

Miller

miller logo

Paramount

paramount logo

Parks

parks coffee logo

Pearl

pearl logo

Pepsi Cola

pepsicola logo

Peterbuilt

peter built logo

Radisson

Radisson logo

Rawlings

Rawling logo

Ray-Ban

rayban logo

Shane Co.

Shane co logo

Sharpie

sharpie logo

Spady Bud

spady bud logo

 

Vimeo

Vimeo logo

 

Virgin

virgin logo

Walgreen’s

Walgreens logo

Wendy’s

Wendy's logo

Wilson

wilson logo

Wynn

wynn resorts logo

Which one is your favorite? Want to find out if your brand should have a script logo or not? Hire us for all your Logo needs and see where it takes us!

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