10 Tips for Selling Like a Pro

10 Tips for Selling Like a Pro

I recently did a speaking engagement for Western Washington University’s Entrepreneurship and Innovation class. I am honored to give back to my alumni in such a way and would like to share some of those takeaways. Understanding your marketing and sales funnel is very...
5 Ways to Elevate your Brand Awareness

5 Ways to Elevate your Brand Awareness

Your brand is your bond. It is everything your customer sees and touches. It is the total experience. Making the right impression is important to creating a lasting partnership and it’s the little things that can be the most impactful part of that. Your brand tells...
8 Foundational Steps to Starting a Business

8 Foundational Steps to Starting a Business

When I got my business license many years ago, I wish my college would have made this apart of their curriculum, or someone would have mentored me or taught me this. Instead, like many entrepreneurs, I learned on the fly with lots of trial and error and it took...
Is your brand looking stale?

Is your brand looking stale?

New year, new you. With the passing of another year, this is a great time to reflect on the last year and set goals for the coming year. As a business, we often gauge our success based on fiscal revenue or growth. Did we meet our sales goals? How much growth have we...