We live in a rapidly changing world. News stories and trends come and go in minutes it seems. As soon as we get used to the update on our phone we just installed, the next one is ready to confuse us all over again. One minute you and your business may be on top of the...
I recently did a speaking engagement for Western Washington University’s Entrepreneurship and Innovation class. I am honored to give back to my alumni in such a way and would like to share some of those takeaways. Understanding your marketing and sales funnel is very...
What should be on your website? Who is it for? What problem are you solving for them? These are all the things I consider when working with my clients and helps me determine the best sales funnel flow, layout and content modules used in a website design. I will also...
Your brand is your bond. It is everything your customer sees and touches. It is the total experience. Making the right impression is important to creating a lasting partnership and it’s the little things that can be the most impactful part of that. Your brand tells...
When I got my business license many years ago, I wish my college would have made this a part of their curriculum, or someone would have mentored me or taught me this. Instead, like many entrepreneurs, I learned on the fly with lots of trial and error and it took...
New year, new you. With the passing of another year, this is a great time to reflect on the last year and set goals for the coming year. As a business, we often gauge our success based on fiscal revenue or growth. Did we meet our sales goals? How much growth have we...
