What should be on your website? Who is it for? What problem are you solving for them? These are all the things I consider when working with my clients and helps me determine the best sales funnel flow, layout and content modules used in a website design. I will also...
Your brand is your bond. It is everything your customer sees and touches. It is the total experience. Making the right impression is important to creating a lasting partnership and it’s the little things that can be the most impactful part of that. Your brand tells...
When I got my business license many years ago, I wish my college would have made this a part of their curriculum, or someone would have mentored me or taught me this. Instead, like many entrepreneurs, I learned on the fly with lots of trial and error and it took...
Sitting at a restaurant table, glancing over the menu, trying to focus on what to eat and I’m completely distracted by the eatery’s font choices and the severe typography hierarchy issues. Strolling past store fronts, all the while judging the logos on their signs...
New year, new you. With the passing of another year, this is a great time to reflect on the last year and set goals for the coming year. As a business, we often gauge our success based on fiscal revenue or growth. Did we meet our sales goals? How much growth have we...
Your logo is the foundation and center-piece of your brand. It is an investment that you can have for a lifetime. Nailing this important foundational piece is critical. The font(s), symbol, layout, color(s) and tone tell your consumers a lot about your brand. It can...
