I have all my clients complete a discovery questionaaire so I can learn about their mission, values, competitive differences, industry, services and goals.
In my logo activity I ask my clients to find 5 logos they love and connect with from a business perspective and tell me why then I ask them the same for logos they dislike. We also go over personality and tones with a word game.
Doggie daycare facility inspiration.
I wanted to look at other dog daycares, apps, brands and pet insurance logos throughout the nation for reference and inspiration.
Time to get inspired and look at happy dogs and line art.
Now to take everything I learned, discovered and was inspired by and hit the sketchbook.
The client selected some sketches and items in my process to bring to the next phase. This first design phase I keep as black and white so color doesn’t influence the selection. The client is given symbol and font options. To help them visualize their brand, I applied it to an app and marketing collateral.
We collaborated to create more options.
We took direction from the client and shared our color ideas.
BarkBound wanted to make sure they differentiated themselves from their leading competition – Dogtopia.
Brilliant red and punchy green. I like giving the client tri-tones for all different use cases.