Brief
experience for pet owners. Their founding members include a veterinarian and
pet care experts, who built a program focused on the exercise,
socialization, and enrichment – vital to a dog’s well-being.
Competition
I have all my clients complete a discovery questionaaire so I can learn about their mission, values, competitive differences, industry, services and goals.
Logo Activity
In my logo activity I ask my clients to find 5 logos they love and connect with from a business perspective and tell me why then I ask them the same for logos they dislike. We also go over personality and tones with a word game.
Interior Moodboard
Doggie daycare facility inspiration.
Research
I wanted to look at other dog daycares, apps, brands and pet insurance logos throughout the nation for reference and inspiration.
Inspiration
Time to get inspired and look at happy dogs and line art.
Round 1 sketches
Now to take everything I learned, discovered and was inspired by and hit the sketchbook.
Round 2 Digital phase
The client selected some sketches and items in my process to bring to the next phase. This first design phase I keep as black and white so color doesn’t influence the selection. The client is given symbol and font options. To help them visualize their brand, I applied it to an app and marketing collateral.
Exploration
We collaborated to create more options.
Round 3 color
We took direction from the client and shared our color ideas.
Color Refinements
BarkBound wanted to make sure they differentiated themselves from their leading competition – Dogtopia.
Refinements
Final Solution
Brilliant red and punchy green. I like giving the client tri-tones for all different use cases.
