Branding

Microsoft Brand

Brief

I had the opportunity to work on Microsoft’s Brand Studio Team which is apart of the Central Marketing Group through The Creative Group’s assignment. I helped them launch the 2016 brand guidelines, story-telling projects, created concepts to brand related events, posters and program questions. I worked with Jeff Boettcher and Ron Sasaki whom reported to Chris Capisella.

2016 Guidelines

I assisted the team in production, assets creation, layout design for the launch of the 2016 Microsoft Brand Guidelines and Overview.

Brand Central Landing Pages

After we released the guidelines they needed to be uploaded to Brand Central. We then worked as a team to decide new copy and images. The images click through to new animated videos.

Brand posters

Worked with the creative director to create the “history” of the Microsoft’s logo posters. These posters were used in the department to beautify and educated peers.

Special Olympics Collateral

The event was #PlayUnited where volunteers and members of the Sounders and Everett Reign engaged with athletes to bring smiles and confidence through sports. I worked with the lead designer who created the initial look and feel for this event and then I created the rest of the collateral for the posters, sail flags, badges, large vinyl banners and letterhead.

Special Olympics Event Photos

Pictures of the event at Memorial Stadium in Seattle.

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