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Landau Associates

Brief

Landau Associates came to me in partnership to refresh their logo and brand identity. Since 1982, Landau Associates is an employee-owned consulting firm that provides geotechnical engineering, environmental site management and engineering, and permitting and compliance services throughout the United States. They were ready for a refresh of their brand and renter the market looking modern and relevant.

Discovery

We first learn about the company’s history, mission, services, goals and industry so we can better design something that will really resinate with them.
Landau Associates original logo

Competition

We then take a peek at the local and national competition. We are looking at branding and messaging.
Geotechnical engineering companies

Logo Activity

Next, we look at their logo activity. These likes and dislikes can be from within their industry or others. We are looking for client preferences and styles.
Logo activity

Research – civil & geotechnical engineering logos

My team researched other civil & geotechnical engineering logos for general knowledge and understanding of the space.
civil & geotechnical engineering companies

Inspiration 

We looked at conceptual air, earth and water forms for inspiration.

logo inspiration

Inspiration

We looked at organic architecture for inspiration.

organic architecture bridges and buildings

Inspiration

Our team looked at lots of patterns in nature and urban settings.

patterns in nature

Sketches

After taking in the discovery, research, inspiration icluding icons and words, I did several sketching sessions focusing on the logo symbol.

Landau Associates Logo Symbol Sketches

Concepts

I had made a comment that the current rounded symbol and the serif word mark don’t compliment eachother. So I explored a refresh evolution variation of the old logo.

Landau Associates logo concept

Concepts

The client made sketch selections. I did several digital variations and paired them for appropriate custom wordmarks. I include the symbol “riffs” and pull out our selections to present.

Landau Associates logo concetps

Color Exploration

Landau Associates liked their current colors but wanted to see some brighter versions. 

Landau Associates color exploration

Before vs After

The team decided to go with slight brighter variations of their old color palette.
Landau Associates logo refresh before and after

Logo Solution

Landau Associates went with a modern and strong refresh that will resinate within their industry. Precision in nature. Earth, air and water solutions.
Landau Associates final logo
Landau Associates logo solution

Branding

After the logo was created we collaborated to create a visual identity. We created mood boards and went through a four round process to create their new letterhead, envelopes, business cards and PowerPoint template.
Landau Associates branding identity

Marketing

Then we collaborated to create a trade show background. 

Landau Associates trade show booth

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