Landau Associates came to me in partnership to refresh their logo and brand identity. Since 1982, Landau Associates is an employee-owned consulting firm that provides geotechnical engineering, environmental site management and engineering, and permitting and compliance services throughout the United States. They were ready for a refresh of their brand and renter the market looking modern and relevant.
We looked at conceptual air, earth and water forms for inspiration.
We looked at organic architecture for inspiration.
Our team looked at lots of patterns in nature and urban settings.
After taking in the discovery, research, inspiration icluding icons and words, I did several sketching sessions focusing on the logo symbol.
I had made a comment that the current rounded symbol and the serif word mark don’t compliment eachother. So I explored a refresh evolution variation of the old logo.
The client made sketch selections. I did several digital variations and paired them for appropriate custom wordmarks. I include the symbol “riffs” and pull out our selections to present.
Landau Associates liked their current colors but wanted to see some brighter versions.
Then we collaborated to create a trade show background.