When I joined SportsArt they needed help with a brand refresh. They were a global company without formal brand guidelines. They had no brand awareness. SportsArt designs and manufactures cardio and strength equipment. They also have a patent on an ECO-POWR product. The person on the elliptical or bike creates utility grade power that helps offset costs of the gym or studio. They wanted a brand that was moving forward and green.

Old Branding

This is an example of collateral and previous website. When I arrived Oct 2014 they had just worked with an agency to design their new logo in the green and gray colors.


I began creating a mood board and style for the company.


Then I created brand guidelines to work with. These guidelines included logo, color, type, elements, product and lifestyle photography usage and examples.

E-mail Templates

I created the company’s first designed email blasts and campaigns using Constant Contact. I worked with the company’s Product Manager and CEO to get copy and images from Headquarters in Taiwan. We later upgraded to HubSpot.

Posters & Print ads

I then created motivational posters for dealers and events and print ads for magazines.

Social Media

And finally I got to create a social media effort to build brand awareness. This included posts, profile and banner images.

Marketing Collateral

While working at SportsArt I worked with the CEO, VP of sales and marketing to create t-shirts, tumblers, truck wrap, shipping boxes, bags, pocket folders and usb drive concepts. I then worked with the brokers and printers to make some of the ideas come to life.

Program Names

We created names and logos for SportsArt programs. They were designed after the SportsArt logo look and feel to create a wholesome family. SmartFIT is a turn key solution for hotels and fitness centers. ECOsmart is your turn key studio solution for sustainable fitness.

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