Pixel Bokeh Productions came to me with an interesting problem. Pixel Bokeh Productions is a Seattle based full-service production house that specializes in online videos for corporate, non-profits and educational purposes. They have been in business for a while and love their name but felt that they needed a symbol to help tell clients and potential customers know what type of services they offer. They wanted their new logo to be simple, clear and clean.
Pixel Bokeh’s previous logo and current website.
Pixel Bokeh had a pretty good idea of where they wanted their logo to go.
I like to ask my clients to find logos the like and dislike and tell me why. The reasons could be because of color, texture, layout or fonts. I find this to be a great exercise for my clients to discover what they want their brand to be.
From our kick-off meeting, their direction and our exercise together I found more inspiration.
Before I go to the computer I typically sketch out a few ideas. I was really inspired by the word bokeh, which comes from the Japanese word boke, which means “blur” or “haze”, or boke-aji, the “blur quality.” Bokeh is defined as “the effect of a soft out-of-focus background that you get when shooting a subject, using a fast lens, at the widest aperture, such as f/2.8 or wider.” Simply put, bokeh is the pleasing or aesthetic quality of out-of-focus blur in a photograph.
I used the previous phases in the process to create my digital concepts.
This is what I presented to Pixel Bokeh. They picked out the things they liked and disliked about the options. I knew I had clear direction in the beginning but wanted to explore and show some new ideas. After this round it confirmed out original direction.
From our meeting I honed in on what they really wanted. They wanted to see a camera and a play button. So explored more modern cinema cameras.
Pixel Bokeh supplied me with their thoughts on what color options they were thinking. I confirmed their thoughts with red and blues.
To come to a final solution Pixel Bokeh and I had a working session. Being the creates they are, we both felt this was an important step in our process. In the end all parties are happy. Pixel Bokeh has a unique logo for them to update their website and collateral.