Logos

Be Well Balanced

Brief

Be Well Balanced provides nutrition services in order to guide people on making lasting changes to their health. Feeling and looking good is a combination of providing our mind with nourishing thoughts, fueling our body with healing foods and moving our muscles. All must be in balance for optimal health.

The client wanted a logo, brand and website refresh/redesign. We collaborated together to create a beautiful brand that resonates with their target customers.

Original Logo & Website

Be Well Balanced original logo was a little dated and lacked a modern feel. It needed to feel more empowering, elegant, sophisticated, and wearable.

be well balanced logo and website

Logo Activity

To help focus my logo solution efforts, I ask my clients to engage in a logo activity where they show me their likes and dislikes within their industry.

health and nutrition logos

Research – Competition & Logo Inspiration

I have to get an idea of the industry before I can create a logo for them. I looked at the logos and branding of competition and similar brands in the fitness, health and nutrition industries to gain inspiration.

logo inspiration
logo inspiration

Black & White Logo Options

Be Well Balanced wanted to stay with their original leaf motif so we provided them a few options with various font options

black and white logo options

Color Options

I picked colors based on the knowledge of their target demographic. I wanted to pick options with a friendly and sophisticated feel. I looked at earth, water and sun inspired palettes.

color versions of different be well balanced logos

Refinements

The client settled on a single logo idea. Next we took color back out of the equation in order to focus on which font choice was best.

black and white logos with different fonts

Logo Solution

Together Be Well Balanced and the Amber Design Team created a beautiful logo we will be proud to show off for years to come.

finished logo solution and colors

Before & After

before and after logos for be well balanced

Final Logo

The logo mark is an elegant and modern swirled leaf symbol. The font pairs well by feeling friendly and grounded. The color palette feels sophisticated and luxurious.

final logo identity

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