My team researched other Commercial Real Estate logos for general knowledge and understanding of the space.
We also got a lay of the land with various real estate companies.
We are looking at what the industry is doing as to no copy and possibly cherry-pick things that are successful.
Our team looked at lots of unique buildings, architechure and art deco for logo inspiration.
We looked at two directions. Modern Art Deco and technology app.
After looking at other acronym/monogram logos, word lists and icons we sketched ideas focusing on the logo symbol.
The client made sketch selections. Then my team digitalized them and paired them for appropriate custom wordmarks. We’ll include the “riffs” and pull out our selections to present.
Commercial Broker Association went with a modern, trustworthy and strong logo that says commercial real estate and connection without being childish. Technology that connects and guides members to futures. Property that transpires into prosperity for both the broker and business.