Brief
Bias Intelligence invents agile/nimble solutions that optimize how businesses run with goals measured in outcomes that empower humans to make better decisions. Bias takes a broad view of the business and the environment in which it operates with tools that drive data and analytics to make informed decisions in real-time so businesses can pivot to meet changing realities and demands.
Original Logo
They were redoing their website and decied their original logo was ready to sunset. We learned a lot about their services and intellience through case studies and discovery.
Research – Competition
We researched national and global logistics and analytics companies so we could better see how we could set Bias apart.
Logo Activity
We had the client do a logo activity where they show us logos they like and connect with. We were also influenced by Jordan Crown’s website mockups.
Research – Technology
Next, we looked at the leading technology, logistics, science and AI logos to see what those looked like.
Inspiration
We were influenced by the movement of date through imagery and line art.
Sketches
We looked at data and logistics visuals and line icons as well as many other logos for inspiration. We tried to create a modern and sophisticated mark that combines the movement of a logistics system built on science and algorithms.
Digital Concepts
Bias selected their favorite concepts for us to digitize. We first take a look at them in black and white with various font choices.
Refinements
After reviewing the options, the client selected the abstract “b” in a technological pattern and wanted to see it in different stacked versus horizontal styles.
Color options
The client’s next step is to select a color palette for their chosen logo. They liked gold and yellow tones. Yellow is logical, friendly, positive, forward thinking and confident.
Responsive Logo Set
This is a responsive logo. No matter the use case, Bias Intelligence can use the logo that matches the space.
Final Solution
Bias Intelligence selected a strong, modern logo that matches their data-driven mission. It is perfect for taking their company to the next level, and it looks sophisticated on their new website as well as the power point templates we created for them.
